The Professional Contractor
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Book 27 — Business Formation, Licensing, Contracts, Pricing, Insurance, Marketing, and Customer Relations

Project 11

Create a Customer Intake and Site-Visit Workflow

Build and test one customer intake and site-visit workflow — lead intake, project-fit screening, safe and authorized property access, documented existing conditions, organized photographs, and an estimating-ready summary — that controls every lead from first contact through handoff to estimating.

Field Cue System

These cues appear at the point of work. They identify privacy, safety, project-fit, and documentation issues before a lead is scheduled or a property is entered.

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Business Risk Cue

A choice that increases scheduling, screening, or scope-fit exposure if left unaddressed.

✋

Critical Compliance Cue

An action that must not be taken, or must be stopped, until a specific safety, privacy, or authorization condition is satisfied.

⛑

Operational Discipline Cue

Practical controls that keep the intake and site-visit workflow consistent from lead to lead.

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Licensing and Jurisdiction Alert

Privacy, entry, and consumer-protection rules vary by state and locality. Verify current requirements before relying on this chapter.

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Professional Advisor Cue

A point where an attorney, insurer, or licensing advisor must be consulted before the workflow is finalized.

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Documentation Cue

A decision, observation, or measurement that must be written down, dated, and retained in the company record system.

Job Overview

This project produces one working customer intake and site-visit workflow for a residential contracting business. The finished work product is a lead-intake form, a privacy notice, a project-fit screening procedure, a site-visit checklist, a photograph and measurement standard, and a site-visit summary template — tested on one live lead from first contact through a completed site visit.

You will collect only the customer information reasonably necessary for qualification and scheduling, screen the request against the Chapter 1 business model and Chapter 6 service menu, schedule and confirm the visit, obtain permission before entering the property or photographing it, document existing conditions and hazards, and produce an estimating-ready summary that is routed to estimating, design, licensing, and project-management review.

This project depends directly on the Chapter 1 Business Model Statement, the Chapter 1 customer-fit and project-fit checklist, and the Chapter 6 scope library. It feeds directly into Chapter 7 pricing, Chapter 8 proposals, and Chapter 12 sales follow-up.

Skills You Will Demonstrate

  • PC-061 — Collect the customer information reasonably necessary for qualification and scheduling, protected by a privacy notice and access rule.
  • PC-062 — Screen a project request against the approved business model, service menu, and consistent nondiscriminatory fit criteria.
  • PC-063 — Schedule a site visit with confirmed date, arrival window, access, and safety instructions.
  • PC-064 — Document existing conditions using a consistent measurement method and a structured observation record.
  • PC-065 — Photograph project areas with permission, using consistent identifiers linking each photograph to a room, elevation, or scope item.
  • PC-066 — Prepare a site-visit summary that routes to estimating, design, licensing, and project-management review.

Where This Skill Fits

This project builds directly on the Chapter 1 business model, which defines the target customer, geographic service area, and project-size range this workflow screens against, and on the Chapter 6 scope library, which supplies the service categories used to route each lead. It also depends on the Chapter 2 company record system for secure storage of customer information and photographs.

The site-visit summary produced here is the direct input to the Chapter 7 pricing worksheet and the Chapter 8 estimate and proposal templates. The same project-fit screening discipline reappears in the Chapter 12 sales pipeline and the Chapter 13 job startup packet, where a project that was never properly screened here becomes a project that is never properly priced or started there.

Scope and Intended Use

This project covers:

  • collecting customer, property, and project information necessary for qualification and scheduling, with a privacy notice and access rule
  • screening the request against the Chapter 1 business model and Chapter 6 service menu using consistent, nondiscriminatory criteria
  • identifying emergency or hazardous conditions that require referral rather than a normal sales visit
  • scheduling and confirming the site visit, including access, parking, pets, and safety instructions
  • obtaining permission before entering, photographing, opening access panels, or moving objects
  • documenting existing conditions using a consistent measurement method and photograph identifiers
  • recording customer goals separately from field observations, without unsupported diagnoses
  • producing and routing an estimating-ready site-visit summary

This project does not authorize the learner to:

  • quote a firm price, start date, or scope of work during the site visit
  • diagnose structural, moisture, electrical, or other specialty-trade conditions beyond a visual observation; identify these instead as items requiring specialty-trade or professional evaluation
  • enter, photograph, or operate any part of the property without confirmed permission
  • proceed with a lead that fails the Chapter 1 project-fit screening without a documented refer, decline, or waitlist decision

Any hazardous condition discovered during the visit must be documented and escalated using the emergency-referral process in Section F below rather than addressed as part of a normal sales visit.

Reference Conventions

Establish these references before building the workflow, and do not change their meaning mid-document.

TermDefinition
LeadAn unqualified customer inquiry that has not yet been screened against the business model
Qualified leadA lead that has passed project-fit screening and is scheduled for a site visit
Site visitThe scheduled, permission-based visit to a property to observe and record existing conditions
Existing conditionA visually observable feature of the property recorded factually, without diagnosis of cause
Emergency referralA condition observed or reported that should not wait for a normal sales visit and is routed to an immediate response process
Decision makerThe property owner, co-owner, tenant, manager, designer, insurer, or lender with authority to accept the project
Site-visit summaryThe single document produced by this chapter that carries observations, assumptions, photographs, and scope candidates to estimating

Reference and Approval Record

Before the workflow is used on a live lead, record the following on the site-visit summary template:

Company name: ______     Approved business model reference: ______     Approved scope library revision: ______

Date workflow tested: ____________     Reviewing professional: ____________     Approval date: ____________

Prerequisites

Common Field Fundamentals

Every lead moves through the same four checkpoints before it becomes an estimate: intake, screening, scheduled and authorized access, and a documented summary. Skipping or informally handling any checkpoint is the most common cause of wasted estimating time, unsafe or unauthorized property entry, and inconsistent customer screening.

IntakeCustomer, property, and project information — Section F
ScreeningProject-fit against business model and service menu — Section F
Scheduling and AccessConfirmed visit, permission, and safety instructions — Section G
Summary and HandoffObservations, photographs, and routing to estimating — Section G

Screening Discipline

A lead is only scheduled for a site visit after it has been checked against the Chapter 1 business model's target customer, geographic service area, and project-size range, and against the Chapter 6 service menu. A lead that fails this check is marked refer, decline, or waitlist on the intake record; it is not silently dropped and it is not scheduled "to be safe."

PC-061 – PC-066

Customer Intake / Site Documentation

Customer Intake and Site-Visit Workflow

Difficulty: Intermediate

Estimated Time: 8–12 hours, including one live site visit

Estimated Cost: No required purchase beyond existing measuring and camera equipment

Finished Work: One tested intake and site-visit workflow with a completed sample summary

A. Finished-Project Specification

Quantity: one lead-intake form, one privacy notice and access rule, one project-fit screening procedure referencing the Chapter 1 checklist, one site-visit checklist, one photograph and measurement standard, and one completed site-visit summary from a live test lead, each dated and stored in the company record system.

B. Document Schedule (Component Schedule)

DocumentQuantityFormatContent RequiredPreparation / Purpose
Lead-Intake Form1Structured form, digital or paperCustomer, property, referral, service request, urgency, and known historyFirst point of documented contact with every lead
Privacy Notice and Access Rule1One-page noticeWhat data is collected, why, and who may access itDiscloses data practices to the customer and controls internal access
Site-Visit Checklist1Field checklistHazard screening, permission confirmation, measurement and photo sequence, existing-condition promptsUsed on-site to keep the visit consistent and complete
Site-Visit Summary1 per leadStructured summary documentObservations, assumptions, missing information, photographs, scope candidates, follow-up actionsEstimating-ready handoff document routed to estimating, design, licensing, and project management

C. Information Takeoff

  • Business model reference: the approved Chapter 1 Business Model Statement and customer-fit and project-fit checklist, referenced before Step 8.
  • Scope reference: the approved Chapter 6 service menu and scope library, referenced before Step 8.
  • Property and customer information: collected at intake per Steps 1–7 and confirmed again before the visit in Steps 16–17.
  • Professional input: attorney or licensing advisor review of the privacy notice and property-entry procedure, obtained before the workflow is approved for regular use.

D. Acceptance Standards

CheckStandard
Intake completenessOnly information reasonably necessary for qualification and scheduling is collected, and the privacy notice is provided
Screening consistencyEvery lead receives a documented accept, refer, decline, or waitlist decision using the same criteria
Emergency handlingAny reported hazardous condition is routed through the emergency-referral process rather than scheduled as a routine visit
Permission confirmationEntry, photography, panel access, and object movement each have permission confirmed and recorded before they occur
Measurement consistencyApproved areas are measured using the same stated method on every visit
Photograph organizationEvery photograph carries an identifier linking it to a room, elevation, or scope item
Summary separationCustomer-stated goals are recorded separately from field observations, with no unsupported diagnosis
HandoffThe completed summary is routed to estimating, design, licensing, and project-management review and archived

E. Component Schedule — Site-Visit Summary Contents

ComponentQuantityContentSource Step
Customer goals section1Customer's stated outcome, priorities, budget, and schedule constraintsSection G, Steps 23, 30
Field observation section1Existing conditions, hazards, damage, and access notes recorded without diagnosisSection G, Steps 23, 29
Measurement record1 per approved areaDimensions of each approved area using the stated methodSection G, Step 24
Photograph log1 entry per photographRoom/elevation identifier, description, and permission confirmationSection G, Steps 25–26
Scope candidates and follow-up actions1Likely scope boundaries, exclusions, and required next stepsSection G, Step 31

F. Intake and Screening

  1. Create a lead-intake form with customer name, contact, property, ownership or authority, referral source, and preferred communication. Build the form using the fields listed and store it in the company record system.
  2. Collect only information reasonably necessary for qualification and scheduling. Remove any field from the form that is not needed for a screening or scheduling decision.
  3. Create a privacy notice and information-access rule for customer data. Draft the notice describing what is collected, why, and who may access it, and route it for professional review.
  4. Record service requested, problem description, desired outcome, affected areas, urgency, and known history. Capture this information on the intake form at first contact.
  5. Record property type, occupancy, tenants, association, lender, insurer, and access constraints where relevant. Add these fields to the intake form and complete them for the test lead.
  6. Record suspected hazardous materials, active leaks, fire, structural movement, electrical hazards, gas odor, sewage, pests, or unsafe areas. Ask directly about these conditions during intake and record the answer.
  7. Create an emergency-referral process for conditions that should not wait for a normal sales visit. Define the specific routing and contact used when Step 6 identifies an unsafe condition.
  8. Screen the request against the Chapter 1 business model and Chapter 6 service menu. Compare the requested service, property type, and location against the approved model and mark the result on the intake form.
  9. Screen jurisdiction, license, project size, budget alignment, schedule, staffing, insurance, and specialty-trade needs. Complete each screening field using the Chapter 1 project-fit checklist.
  10. Use consistent nondiscriminatory project-fit criteria. Apply the same documented criteria to every lead regardless of any protected characteristic.
  11. Identify the decision maker, property owner, co-owner, tenant, manager, designer, insurer, or lender involved. Record the identified decision maker and their authority on the intake form.
  12. Identify whether plans, permits, engineering, selections, or insurance claims already exist. Ask and record the answer before scheduling.
  13. Identify whether the customer is seeking a budget, diagnosis, estimate, insurance documentation, design, or immediate repair. Record the stated purpose of the request.
  14. Explain any consultation, diagnostic, design, site-visit, or estimate fee before scheduling. State the applicable fee, if any, to the customer and record that it was disclosed.
  15. Create accept, refer, decline, waitlist, or request-more-information statuses. Assign one of these statuses to the test lead and record the reason.

G. Site Visit and Summary

  1. Schedule the visit with date, arrival window, expected duration, attendees, access, parking, pets, and safety instructions. Record each scheduling detail on the intake record.
  2. Send a confirmation identifying documents, selections, concerns, and areas the customer should make accessible. Deliver the confirmation and store a copy.
  3. Prepare a project-specific site-visit checklist. Build the checklist from the service category identified in Step 8.
  4. Review license, insurance, privacy, photo, recording, and property-entry requirements. Confirm current status before the visit.
  5. Confirm permission before entering, photographing, opening access panels, or moving objects. Obtain and record explicit permission for each of these actions at the start of the visit.
  6. Conduct an exterior and interior overview before detailed measurements. Walk the property and note the general condition and layout before recording details.
  7. Identify immediate hazards and stop or restrict the visit where required. If a hazard from Section F, Step 6 is confirmed on-site, apply the emergency-referral process and document the condition.
  8. Document the customer's stated goals separately from field observations. Use the two separate sections defined in Section E of this specification.
  9. Measure approved areas using a consistent method. Record each dimension using the stated measurement method from the site-visit checklist.
  10. Photograph overview, detail, context, damage, access, utilities, and concealed-condition indicators. Take photographs only in areas covered by the Step 5 permission.
  11. Use identifiers linking photographs to rooms, elevations, and scope items. Label each photograph in the photograph log with its identifier and description.
  12. Do not photograph unrelated private possessions, people, documents, security systems, or access codes unnecessarily. Review each photograph before leaving the property and delete any that captures unrelated private material.
  13. Record existing finishes, materials, dimensions, access, occupancy, utilities, protection, parking, delivery, storage, and waste conditions. Complete the field-observation section using the site-visit checklist prompts.
  14. Record visible moisture, movement, damage, prior repairs, code concerns, permit indicators, and specialty-trade needs without making unsupported diagnoses. Describe what is observed, not its cause, and flag items requiring specialty-trade evaluation.
  15. Record customer selections, priorities, budget constraints, schedule constraints, and decision deadlines. Add these to the customer-goals section of the summary.
  16. Review likely scope boundaries, exclusions, investigations, and next steps without promising price or start date. Draft the scope-candidates section without stating a firm price or schedule.
  17. Obtain acknowledgment of any urgent condition or referral. Confirm the customer understands any emergency referral made during the visit and record the acknowledgment.
  18. Prepare the site-visit summary with observations, assumptions, missing information, photographs, scope candidates, and follow-up actions. Assemble the completed sections into the final summary document.
  19. Route the summary to estimating, design, licensing, and project-management review. Send the completed summary to each required reviewer and record the routing date.
  20. Archive the record and update lead status. Store the completed intake form, checklist, photographs, and summary in the company record system and update the lead's pipeline status.

Common Workflow Inspection

Inspect the completed workflow and its test-case documents using the same checks regardless of which lead or service category is involved.

Complete the Workflow Approval Worksheet in the Inspection Checklist section below before beginning Project 12.

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Recommended image: a completed sample lead-intake form showing customer, property, referral, and screening-status fields filled in.
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Recommended image: a site-visit checklist in use, showing the hazard-screening and permission-confirmation prompts.
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Recommended image: a sample photograph log with room and elevation identifiers linked to the corresponding photographs.
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Recommended image: a completed site-visit summary showing the separated customer-goals and field-observation sections.

Failure Points and Troubleshooting

Cleanup

This project ends with the tested workflow and its sample documents filed for reuse, not left as informal notes.

Field Terms

Lead
An unqualified customer inquiry that has not yet been screened against the business model.
Qualified Lead
A lead that has passed project-fit screening and is scheduled for a site visit.
Site Visit
The scheduled, permission-based visit to a property to observe and record existing conditions.
Existing Condition
A visually observable feature of the property recorded factually, without diagnosis of cause.
Emergency Referral
A condition observed or reported that should not wait for a normal sales visit and is routed to an immediate response process.
Decision Maker
The property owner, co-owner, tenant, manager, designer, insurer, or lender with authority to accept the project.
Site-Visit Summary
The single document produced by this chapter that carries observations, assumptions, photographs, and scope candidates to estimating.
Photograph Identifier
The label linking a photograph to a specific room, elevation, or scope item.
Confirmed Permission
Explicit, recorded authorization obtained before entry, photography, panel access, or moving an object.
Project-Fit Screening
The consistent, nondiscriminatory comparison of a lead against the approved business model and service menu.

Skill Check

  1. Why must the lead-intake form collect only information reasonably necessary for qualification and scheduling?
  2. What must happen to a lead that fails project-fit screening against the Chapter 1 business model?
  3. What is the difference between a customer's stated goal and a field observation, and why must they be recorded separately?
  4. What four actions require confirmed permission before they may occur during a site visit?
  5. Why must existing-condition notes describe what was observed rather than its cause?
  6. What must happen when an active leak, gas odor, or other hazardous condition is identified during intake or the visit?
  7. What four reviewers must receive the completed site-visit summary before estimating proceeds?
  8. Why must photographs use identifiers linking them to a room, elevation, or scope item?
  9. What must the learner do with a photograph that unnecessarily captures unrelated private possessions or documents?
  10. Why must the privacy notice and property-entry procedure be reviewed by an attorney or licensing advisor before the workflow is approved for regular use?

Competency Rubric

CompetencyIndependent Pass StandardNot DemonstratedWith AssistanceIndependently
PC-061Collects only the customer information reasonably necessary for qualification and scheduling and provides the privacy notice
PC-062Screens a project request against the approved business model and service menu using consistent, nondiscriminatory, documented criteria
PC-063Schedules a site visit with confirmed date, arrival window, access, and safety instructions, and confirms permission before entry
PC-064Documents existing conditions using a consistent measurement method and a structured, factual observation record
PC-065Photographs project areas with confirmed permission and consistent identifiers linking each photograph to a room, elevation, or scope item
PC-066Prepares a complete site-visit summary and routes it to estimating, design, licensing, and project-management review

Mark one column per competency. Only Demonstrated Independently awards the competency; Demonstrated with Assistance authorizes additional supervised practice but does not complete the requirement.

Inspection Checklist — Workflow Approval Worksheet

ItemStandardComplete (Y/N)Notes / Correction
Lead-intake form and privacy noticeCollects only necessary data; privacy notice reviewed and provided
Project-fit screeningTest lead screened against Chapter 1 model and Chapter 6 service menu; decision documented
Emergency-referral processDefined and, if triggered, correctly applied to the test lead
Scheduling and confirmationDate, arrival window, access, parking, pets, and safety instructions recorded
Permission confirmationEntry, photography, panel access, and object movement each confirmed before occurring
Measurement recordApproved areas measured using a stated consistent method
Photograph logEvery photograph carries a room, elevation, or scope-item identifier
Summary separationCustomer goals and field observations in separate sections; no unsupported diagnosis
Routing and archiveSummary routed to estimating, design, licensing, and project management; record archived
Professional review completedReviewer named; comments on privacy notice and entry procedure recorded and addressed

Workflow declared complete: ______ (Pass/Fail)     Date: ____________     Owner name: ____________

Reviewing professional: ____________     Next scheduled review date: ____________

Performance Check

With the workflow built and tested on one live lead, review the completed documents against the Acceptance Standards table and confirm the intake form collects only necessary information with a provided privacy notice, the screening decision is documented and consistent with the Chapter 1 business model, any hazardous condition was routed through the emergency-referral process, permission was confirmed before entry and photography, measurements used a stated consistent method, every photograph carries an identifier, the summary separates customer goals from field observations without unsupported diagnosis, and the summary was routed to and archived for estimating, design, licensing, and project-management review. Complete the Workflow Approval Worksheet and correct any failed item before beginning Project 12. If an item fails, identify whether the gap is in intake scope, screening consistency, permission confirmation, documentation method, or handoff routing before revising the workflow.

Project Closeout

You have completed the eleventh project in the professional-contractor sequence: creating a customer intake and site-visit workflow. This project required you to collect only necessary customer information under a privacy notice (PC-061), screen the request against the approved business model and service menu (PC-062), schedule a confirmed and safe site visit (PC-063), document existing conditions with a consistent measurement method (PC-064), photograph project areas with permission and consistent identifiers (PC-065), and prepare and route an estimating-ready site-visit summary (PC-066).

You now have a tested lead-intake form, privacy notice, project-fit screening procedure, site-visit checklist, and site-visit summary, together with one completed sample summary from a live lead. That summary carries directly into the next project: building a sales follow-up and communication system that tracks this lead, and every future lead, from proposal through decision.

Store your approved workflow templates and the completed sample site-visit summary in a secure, controlled location. You will reference this exact workflow in every remaining chapter that touches a customer lead.